SportzVillage was established in 2003 with the philosophy of improving health, fitness and getting everyone to experience the magic of sports. Today, SportzVillage helps create the magic of sports by partnering with schools, governments and corporates.
EduSports, a SportzVillage enterprise, was founded in 2009 with a vision to make sports an integral part of every child's education and upbringing.
The idea of EduSports began with an insight gained by Mr. Saumil Majmudar (Co-Founder and Managing Director of SportzVillage and CEO of EduSports) that children are not engaging in enough physical activity and sports. It all started from a very casual remark from a friend of Saumil that his 6 year old son was not engaging in enough physical activity and was getting hooked to TV & computers. The parent observed that there were hardly any avenues for his son to play and mingle with children outside of school. Clearly, parents wanted children to play, stay fit and healthy, but there were not enough opportunities for children to have a fun experience around sports.
Even though schools had physical education and sports as a part of their prescribed curriculum and timetable, in most cases, they were not able to deliver the promise of a good physical education and sports program that covered all children. The sports and physical education programs in most schools were neither inclusive nor age appropriate. Thus, the children were not able to learn the right sports-specific skills at the right age. Hence, EduSports was formed with the idea of delivering a holistic education through sports by partnering with schools and completely integrating into the school's system.
By observing firsthand how things work at schools, EduSports identified the unmet needs that were often not voiced by customers. Additionally, the team also took a conscious call and developed the curriculum in-house, as the team felt that the challenges around infrastructure in India were unique & required unique solutions.
EduSports partners with schools and completely integrates its program into the school's curriculum. The EduSports curriculum is designed based on NASPE (National Association for Sports and Physical Education, USA) standards. In 2018 EduSports joined hands with Kooh Sports, another well-known sports education organization to give the schools the best of both worlds, in terms of inclusive sports curriculum and after-school programs.
Currently, EduSports is working with more than 1200 schools across 250 locations.
Co-Founder and CEO
An alumnus from IIT Bombay and IIM Bangalore, Saumil is the Co-Founder and Managing Director of SportzVillage and CEO of EduSports. Over the last decade, Saumil has been working with schools, federations, policymakers and sponsors for creating opportunities for children to experience the magic of sports. He has personally engaged with more than 100,000 children and 50,000 parents. He is also the recipient of the prestigious “Emerging Entrepreneur Award” by CII and has been recognized as one of the “Top 50 Leaders influencing Education” by Education World. An ardent sports lover, Saumil continues to follow his passion for sports through regular badminton, karate and golf sessions.
Co-Founder and Head of Business
After a successful global career in the IT sector, Parminder co-founded EduSports, India’s No. 1 sports education organization. EduSports is currently present in more than 800 schools across India and has helped over 500,000 children improve their learning levels and become healthier and fitter. Parminder has a Bachelor’s degree in Engineering from the University of Pune and a Master’s degree in Management from Arizona State University. Parminder’s interests include implementing sports for social development, organizational leadership and entrepreneurship. He is also a visiting faculty at Azim Premji University, where he teaches a module on sports education to students pursuing Master’s in Education and Development.
Krish has more than 2 decades of experience in sales, marketing and general management with several multi-national companies and start-ups. He worked for 10 years at Intel as the Marketing Director for UK and Ireland. An alumnus of SP Jain Institute of Management and Research, he has also worked with Siemens, Arvind Mills and Standard Chartered Bank. As a passionate sportsman, Krish continues to play football, badminton and tennis.
Salim Bharmal currently serves as the National Head - Advocacy for EduSports. He brings 16 years of work experience in sports management and has been working with EduSports since its inception. He has a Master's degree in Event Management. Prior to joining EduSports, Salim had worked with SportzVillage (Parent Company of EduSports) since its inception and was a part of the core team that developed and managed multiple sports properties. His focus areas are sales and business development. Salim is an avid Cricket, Badminton and Tennis fanatic.
Head – Credit Control and Risk, Regional Head – Karnataka and Kerala
Vengal Rao J
Regional Head – Andhra Pradesh, Telangana State and West India
Vengal is the Regional Head, managing sales and operations for AP, TS and West India. He has a strong understanding of the business in EduSports. He has been working with EduSports from last 9 years and has an overall experience of 17 years in the field of IT and Sports education. Vengal has a bachelor’s degree in commerce from Bangalore University and an Advanced diploma in software engineering .and has a lot of interest in sports as well as plays badminton and cricket frequently He has also represented Bangalore at the district level football tournaments.
Regional Head – Tamil Nadu
Balasubramanian Ramarathinam (aka. Bala) is a Sports - Evangelist, Entrepreneur and Educator. He is an alumnus of Loyola College, Chennai and has more than 2 decades of experience in the industry spanning across sports coaching, merchandising, event management, administration, sports infrastructure development, community sports center, CSR projects and sports education. During the last decade, as the Head of Advocacy for sports education at EduSports, he played a major role in making physical education and sports an integral part of education in over 100 schools in Tamil Nadu. Bala has helped more than 1,00,000 children to embrace a holistic lifestyle. and currently the Regional Head for Tamil Nadu region at the SportzVillage Foundation.
Regional Head - North, East and Central India
An IIM Indore alumnus, Kapil holds over 14 years of experience across several verticals such as Business Development, Sales (Corporate/Institutional), P&L Management, Cross Functional Team Building and Management, as well as Strategic Alliances. Over the years, he has successfully led his teams to achieve ‘double-digit’ growth and has consistently won several ‘Business Leader Awards’ on several occasions. A few of his successful stints include FIITJEE Ltd., Oxford University Press (OUP), Educomp Solutions Ltd., Dun & Bradstreet (D&B). Kapil is a trained spiritual and wellness coach as well as involved in various pro-bono social and welfare initiatives. He is also associated with several spiritual organizations such as the Art of Living Foundation, Patanjali Yogpeeth, and Iskon Foundation.
UBS Forums Corporate Social Responsibility Summit and Awards 2019 'Road to School' - a CSR initiative with Ashok Leyland.
Brainfeed Innovation Education Awards 2018-19 (South Zone) for 'Best Sports Curriculum Company of the Year'
Brainfeed Innovation Education Awards 2018-19 (North Zone) for 'Best Sports Curriculum Company of the Year'
2018 CSR Impact Award for 'Road to School' - a CSR initiative with Ashok Leyland. Category: Education
Best Sports & PE Company of the year Brainfeed Innovation Education Awards 2017-18.
7th India Digital Awards 2017 by Internet and Mobile Association of India (IAMAI) for EduSports Monitoring Platform (EMP).
Category: Digital Social Awards
Subcategory: Best use of Mobile for Social and Economic Development
The CSR Journal Excellence Award 2017 for 'Road to School' - a CSR initiative with Ashok Leyland.
CSR Journal Social Welfare and Growth Awards 2016. Category: Sports
Vodafone Foundation Mobile for Good Awards 2015 for EduSports Monitoring Platform (EMP).
FICCI India Sports Awards 2013 for 'Best Sports Startup'.
GESS Education Awards 2013 for 'Best Product to Promote Health and Fitness in the Classroom.'
CII Southern Regional Emerging Entrepreneurs Award 2013.
Sankalp Social Enterprise Awards 2012. Category: Education and skill development
NDTV & Nirmal Lifestyle ‘Spirit of Sport Award 2012’ for promoting sports in schools.
TiE-Lumis ‘Excellence in Entrepreneurship’ awards 2011